I like ads, this one I hated it before knowing John Berger and his ways. It’s the GEICO commercial of the little pig. http://www.youtube.com/watch?v=8F_G2zp-opg
The first time I saw this ad I had no clue what it was about, I said to myself what does a pig had to do with an insurance company and how would it work for them? I think people see it in different ways, that’s because we are not just imagining it; we have a picture and a video to interpret for us, just forget about the images that we have now and imagine a pig crying wee… To home, it seems more like an animal farm story. Pictures and video cameras give us images we can’t imagine, this pig is a kid and has a ride to his home but he bugs the people who gave him the ride so they interpreted him like that little pig. I would say it worked out for GEICO, the creativity and imagination behind this ad is marvelous, it ironic in a way too, kids are the once who like it the most. The way I saw it, having that 15% off gave them a car they could drive which got them bugged by this little kid, I laughed a lot when I got this. I am looking more into what I did not understand in commercials nowadays.